Born and raised in Mexico City. Dulce studied Textile Design at the Universidad Iberoamericana in Mexico City and ESDi Escola Superior de Disseny in Barcelona. After graduating in 2010, he began working in the sportswear industry and then in the denim industry. In 2015 he started his own casual clothing project. In 2016, he launched his first collection of swimsuits. The main idea of the brand is to create fun and energetic garments of high quality that are easy to use and favoring women with different body shapes and a unique flavor. Make women feel beautiful and powerful.